It’s been a little over a month since Locavore launched and I wanted to share some of the progress so far. I like this tradition of iPhone app developers opening up their numbers to the public, and I hope / believe that it’s more about transparency and the curiosity of a new market than it is bragging.
All in all, the app has done a lot better than I had expected it to do in the first month. We have gotten some good press both on big food blogs and on technology blogs. The height of our popularity has come from being featured in the iTunes App Store for about 3 days, which led to rising in the ranks to number 65 on the Top 100 Paid Apps list at one point. Needless to say I felt pretty lucky to have made it that high when there are over 30,000 apps in the store.
New users per day
To give a bit of context to the chart, the biggest day sold almost 1,000 apps. The last few days on the chart hover between 50-70 new apps a day. All together, I’ve sold a bit over 5,000 apps, and made about $12,000 after Apple takes out their 30% cut.
As you can see, even the best press wasn’t as effective as being blessed by the Apple Marketing team. Not sure what that means in terms of how to best market apps… basically, it leaves all of us at the unbeatable first law of marketing and promotion: build something interesting.
Another interesting metric is to see how many people total use the app each day. In other words, do people continue to use the app even after they’ve bought it?
Total unique users per day
So, while not everyone uses the app every day, there does seem to be a general trend going up. Hopefully as the spring and summer seasons continue, people will continue to find the app useful when going to the market. I think this is the true test of a useful app, because if others are anything like me, I’ve got a very low purchase-to-continued-usage ratio for iPhone apps. Some apps even get deleted within 5 minutes of being purchased.
I’m still hard at work on the next major version of the app, which will include integration with Facebook Connect, and an ability to share what local foods you’re eating in your neighborhood… this will make it possible to see what your particular markets are selling at this exact moment, in a more precise manner than is currently possible. And it will also let you see other peoples’ faces, which I think is one of the most valuable features that social technology gives to us. In the end, this is all about connecting with other people, right?
Other people sharing their sales data
Let me know (via comments or by @enjoy_locavore‘ing me on Twitter) if there’s any other data you’d like to see.
A few other good reports of early iPhone app sales: