One killer feature
When working with startups, Ferriss sees one problem popping up over and over. “The biggest weakness I see is companies getting focused on implementing new features,” he says. “That’s the biggest waste of time that I see. They have a viable product that people are paying for and instead of identifying their cheapest avenue for acquiring profitable customers or focusing on polishing the product they already have, they focus on adding ten new features.
I’m hearing this at a very good moment. I could work on Health Month features all day long… but honestly, I think the game is already off to a great start, and finding new players is 90% of the battle in the near term.