It’s day 90 of my 90-day challenge. Where I had decided to go from zero to new money-making business idea in a semi public and fun manner.
My three measures of success, stated on day 2, were:
- “Project” launched
- Making $3,000 a month
- The work is meaningful and the result is fulfilling
Check, sort of check, and super check!
Launched. The project, as you probably know, is Health Month. While the signup link is sort of hidden, the site is now halfway through its 2nd month, and has about 1,200 people signed up for October’s game, so far. If you’re interested in helping, go ahead and sign up!
Making money. If you count the last 3 days since Kottke linked to it, yes. I’m not going to presume that this level of interest will continue to grow from here, at least immediately. In fact, I have a much less ambitious idea about growth. The site does have a business model ($5/month + 1 free sponsorship for someone else, $50/year + 15 free sponsorships for others, or apply for sponsorship — which, so far, seems to be leading to everyone getting to play, who wants to play, whether they pay or not). Combined with the money I’m making from Locavore and 750 Words, I almost have low-level salary going on here. I’m pretty happy with it, and it frees me up to be able to spend 3 full days a week with my son. I do think the site has a lot of potential to grow though, and I’m channeling a few of my more charismatic web heroes to try and actually seek out a little press in a bit. If you have any ins with people who you think I could pitch a story to… please contact me!
Meaningful work. The doozy. I’ve been on a quest for meaningful work for a while now, and found that it doesn’t just happen unless you really go after it from the start. Launching things, making money, you can sort of stumble on these things, but meaningful work requires a refactoring not only of our work but how I myself perceive work, find work, and do work. For me, it’s all about avoiding a certain path in the road, whenever it comes up. The path is the one slightly away from your passion/energy/spirit/foo-foo/mojo in exchange for some kind of concrete reward. For example, not talking about what you’re working on because you’re afraid someone will steal your idea. Or hiding behind a voice that you think sounds more professional. Or doing something that makes more money or gets more page views or leads to more people installing your app but feels slightly wrong. Those little things that steal your soul away. Avoid them! And you will stay on the path of meaningful work. It’s a highly irresponsible path to take, though, so it’s not for everyone.
I think I succeeded, for the most part. I’m really happy with what I built, and I’m pretty happy with how it has been received so far. Of course, there’s still a lot more to do. This is just the skeleton. Let me know what you think!
I would also love to go into more detail about how the whole thing unfolded, how it was possible for 1 person to build a full site and launch it in 90 days, etc. I’m just a little too tired to do it right now. But ask me questions if you have any.